Case Study: Ferrari Cooler
the journey of producing
a designer cooler
Design for high end retail
Bringing a product to life, from design to shipping
Designed in-house by Flexhouse, the Ferrari Cooler is defined by its seamless curves and timeless balance of style and comfort. Each Ferrari cooler is crafted from CNC-cut aluminium, shaped using a custom steel mould, laser-cut with extreme precision, then meticulously hand-finished, painted in multiple flawless coats, and decorated with Ferrari graphics before receiving a protective lacquer. After passing rigorous quality control, it is packaged in a bespoke Alcantara bag and custom carton, resulting in a collectible that embodies Ferrari’s precision and performance ethos.
More about the designer Felix Monza
How We Managed Ferrari Cooler:Full Production Process Explained
Technology: Each Ferrari cooler begins life as a precisely CNC-cut aluminium disk. This disk is placed into a specialised metal-spinning machine, fitted with a custom-made steel mould – a tool worth several thousand euros – which forms the cooler’s iconic shape. Once spinned, the raw shell moves to a robotic 5-axis CNC laser station, where the upper contour is cut with millimetre-perfect precision. From there, each piece is meticulously hand-finished and polished to prepare it for paint.
Paintjob: Painting is a multi-stage, uncompromising process: The exterior is masked and the interior receives five flawless coats – perfectly smooth, with no “orange peel” or micro-defects. The same five-coat treatment is applied to the exterior after the interior is sealed, achieving an equally immaculate finish inside and out.
Customization: After drying, the surface is decorated with silicone-paper stencils carrying the Ferrari logotypes, lettering, and markings. A final layer of clear protective lacquer is applied to lock in the graphics and provide lasting protection.
Quality Control: Every cooler then passes strict quality control before being placed in a tailor-made Alcantara protective bag – similar to a high-end helmet pouch – and packaged in a custom-engineered carton that safeguards its form during transport. The result is a piece that reflects Ferrari’s precision and performance ethos – not just a cooler, but a crafted collectible.
We have built an extensive network of production facilities
We've built a network of trusted Manufacturing Partners across all areas of furniture making and beyond. We work with both traditional artisans and modern OEMs, using a wide range of materials from sustainable naturals to cost-efficient synthetics.
More about our manufacturing capabilites
Flexhouse arranged for high quality renderings to perfectly preview the Ferrari Cooler
Next, impressions from the Ferrari Cooler production process
This is what our clients say about us
Everybody is loving te new side tables. Please enjoy this calatog which features the pieces all over the place! Flexhouse did a truly amazing job with production.
Chris - dwr.com
The Flexhouse team is truly like family & always go above & beyond to make each project a success.
Rebecca - millerknoll.com
The joy of deveopling innovative products toghether has been amplified by the seamless collaboration and dedication of the Flexhouse team. We can wholeheartedly and without hesitation recommend Flexhouse.
Remo - Persy Booths
Flexhouse is unparalleled as a product development and sourcing partner. Their team’s deep expertise, dedication, and meticulous attention to detail consistently exceeded my expectations.
Paul - ruggable.com
We are truly grateful for your support during these past few months Your dedication and professionalism have not gone unnoticed, and I want to acknowledge the positive impact of your hard work.
Bryan - OFS
Flexhouse delivers well packed, quality controlled items that help us grow our business. We have been very happy with the collaboration -
Stefan - Aarnio Originals
Frequently asked Questions about
working with Flexhouse
Choosing the right partner is the key to successful future collaboration. Choosing Flexhouse means you can rely on us to make the correct decisions and team up with a series of partners to build a supply chain for your product. We invite you to explore testimonials from our satisfied clients to see the impact of our work.
We believe transparency in communication is one of the key metrics to success. It is natural you will run into problems during the development or production phase, but only direct honesty will support problem-solving and moving forward.
In our 12 years of building products, we have worked with hundreds of manufacturers, and this is not an exaggeration. In the very beginning, we failed on many occasions by choosing the wrong partners due to our inexperience. We lost dozens of partners and large amounts of funds along the curve of creating a reliable supply chain. We have seen issues in communication but kept pushing.
Now, after many years operating, we feel confident to say we're able to spot any potential issue earlier and resolve it in a creative way.
Bottom line: We are here to deliver an amazing, qualitative product making end users happy and pleased to receive it, not just to make money. Profits are the natural outcome of our customers' smiles.
Please see our testimonials section. We'll be delighted to see yours here one day!
You need to have a budget and understand how many units you plan to sell in the short term and long term.
If you choose a small factory and soon their capacity is too small, you will run into problems. If you go to a larger player, tell stories to get a great price, launch your product, but then try to order very little, you will lose their interest, your price will double, and again you will run into problems.
You need to know very well where your niche is.
Is it the mass market, medium, or maybe luxury goods? Choosing the right partner means understanding very well which group you are targeting and connecting the quality of your item with the appropriate production line. There are semi-automated lines making lots of units in a batch for a low price in large quantities. On the other side of the quality chart, you have craftsmen making handmade, qualitative luxury goods with a soul.
Starting a project with us is simple. Contact us with your design ideas via email and project requirements, and our team will guide you through the initial steps. We will work closely with you to understand your vision and provide a tailored plan to bring your designs to life.
We do not work with individual customers – Our services are exclusively for brands and companies. We do not accept personal orders for custom furniture or small-scale projects.
We do not produce single-item custom pieces – Flexhouse specializes in large-scale production runs for global brands. We do not manufacture individual items like kitchens, wardrobes, or beds for private clients.
We do not cater to micro orders – Flexhouse focuses on partnering with established brands to deliver high-volume batches of products. We are not set up to handle one-off orders or low-quantity productions.
We do not offer design services to end-users – While we provide comprehensive design and manufacturing solutions for companies, we do not create or sell directly to individual consumers.
We do not manage retail sales or direct-to-consumer business – Our focus is on B2B (business-to-business) partnerships, working with companies to bring their designs to market on a large scale.
We do not handle direct shipping to private residences – Flexhouse coordinates logistics for global brands, ensuring efficient delivery to warehouses, not to individual homes.
We do not offer interior design services – Our expertise lies in large-scale manufacturing for professional design brands, not in providing interior solutions for individual customers.
